LO4 - Mode Of Address and Structure

The purpose of my article is to inform reader on the effectiveness of blogging and why cultural awareness is important.This is due to Sheffield being a multicultural city. However, is not well informed on different cultures.
The article is written for a female audience due to the style and interview being 'girly'.Through the vocabulary usage such as 'glamourous'. This can be seen as a 'pretty' word that can clearly present the feel of the gender this article is written for and an age group from 18- 40.I have carefully selected language used in the article.
Mode of address used in this article is teacher to pupil due to it being an article to inform users on how beneficial cultural awareness is and how blogging has helped. I have used Formal language. However, the interview were not as formal.The article is not offensive. I have used a different level of vocabulary to give the reader a better and clear understanding.The interview is quite direct due to it being a more relaxed interview, which fits my target audience perfectly. 

Overall, the mode of address is formally written with a variety of different sentence structure for the article to be more interesting and fit for to inform my C2DE Category target audience.

These kind of language choices are use by newspapers such as the Daily Mail, The Sun etc.

The repetition of the word 'benefical' to clearly get the reader to understand and reinforce the message of why cultural awareness is important.
The interview clearly shows the use of primary research with a relaxed and friendly interview. The tone of this interview is peer to peer, which is why the tone of my article has changed through out.

The rhetorical questions used in my article get the audience thinking and has a positive affect on what my aim is.

'How is being culturally aware beneficial?' The affect this has is allowing reader to have an understanding on what the article is about, getting to.

My article tone is an opened minded and convincing tone not just through the rhetorical question.Overall, the tone is informative.

The sentences used in my article vary from compound to complex and short. This is in order to suit my C2DE audience.

Words such as 'beneficial' allow the reader to feel they are gaining something which is what the affect should be and what the reader should feel.Through giving the target audience information on how they can become more cultural aware.The article allows my C2DE Female audience to feel the ability that they are able to act and become more culturally aware.

LO3: PRIMARY RESEARCH EVIDENCE

LO3: Evidence Of Contacting Blogger

Approval of interview

LO4: Final News Article*

"BLOGGING SAVED MY LIFE" 

Blogging, which was initially used to portray your thoughts, lifestyle, advice etc. To an audience. However, over the years blogging has changed and is now used through different industries. Whether its entertainment purposes or just to provide information. One popular example is the contribution blogging has had on businesses. This has been beneficial to companies by giving readers regular updated information, interacting with customers and providing a higher company image.

Cultural awareness is an essential skill to possess in today’s day and age. It is the ability of being aware, informed and knowledgeable on different cultures, beliefs and stepping back from our usual selves. Especially in 2017’s multicultural society. Where people have different perspectives. How is being culturally aware beneficial?  Why is it so important? Becomes central when we have to interact with people from other cultures. People see, interpret and evaluate things in a different way. What is considered an appropriate behaviour in one culture is frequently inappropriate in another one. Misunderstandings arise when I use my meanings to make sense of your reality.

Combining the two (cultural awareness and blogging) to educate people through informing people on a culture they haven't heard about in a more fun and exciting way.

Aisha Kahn, an ambitious, unique and glamourous Ethiopian blogger, who has creatively changed the media industry through her breathtaking work ethic and her contribution in informing and educating others on an artistically stunning culture. Her success has led her to build her own East African inspired clothing line. 

I sat down with Aisha to get a clear understanding on Blogging and it’s important.

1. "How has social media benefited your career?" 

AISHA "Well, social media is what got me start blogging so I guess social media is a really big part of my career. You can say without social media I wouldn't ever be blogging. I received loads of support and appreciation through social media and allows me to know what people want to see through comments or direct messages. 

"Without social media do you think you would be blogging?" 

AISHA "Never in a million years would I have been blogging, social media inspired me to start logging. 

 
2. 
"When did you want to start blogging?" 

 
AISHA: " I never imagined myself blogging, it all happened unexpectedly. I first started to share my pictures with people through Instagram and Tumblr and started t received an overwhelming amount of attention. I think that was because many people were unaware of Ethiopian culture and were fascinated. After I received messages, comments even emails from many different people who really enjoyed my page and wanted to know more about me. So I decided to blog. Best decision of my life! 

 
3. 
"What inspired you to start blogging?" 

 
AISHA: "What inspired me to start blogging was finding out the Ethiopian culture was not celebrated enough as I thought it was in the media. Growing up in an Ethiopian house hold eating Injero, wearing Ethiopian clothes and listening to Ethiopian music was amazing and finding out not as many people were exposed to this culture was quite upsetting to me. Blogging has enabled me to express my culture to not just East African but a variety of different people. 

 
4. 
"Can you tell our readers about yourself and your blog?" 

 
AISHA: “Well, I am currently studying International Business Management and Blogging on a daily basis. I see blogging as a hobby rather than a job but hopefully would like to take this further into a career. I hope to own an Ethiopian store selling things from clothes, beauty products and hopefully extend the brand into a restaurants allowing Sheffield to taste Ethiopian food from Injero, Khamir, Kitfo, Sambusa, Shahanful and the list goes on." 

"What was you doing before blogging?" 

 
 

AISHA: "Before blogging I was non-stop studying and was not very happy. Believe it or not blogging saved my life. It allowed me to enjoy and appreciate life much more" 

 
5. 

"What would you say the greatest satisfaction of being a blogger is?" 

 
AISHA: This may sound cheesy. But the greatest satisfaction is knowing people look up to you and are appreciative of my determination to succeed. 

 

6. 

"Where do you see yourself, career and blog in the future?" 

 
AISHA: "Blogging is something I enjoy doing and I would never want to turn it into something like a chore. I would hate that. Hopefully, in the future the business will be going great, I'll still be enjoying blogging and living a joyful life. 

7. How has your blog helped the Ethiopian culture become more celebrated?

 8. What advice would you want to give someone who is thinking about creating a blog/ start blogging?

 

9. 
"How do you want to improve yourself in the next year or do you have and specific goals for the rest of this year?" 

AISHA: “Each year I hope to grow into becoming an overall better person. I would not want to give a time limit on a specific goal but I hope each year I learn and grow as a person. 

 
10. 

 
"What do you do in your spare time when you’re not blogging?" 

 
AISHA: "In my spare time I enjoy spending time with my family, who mean the world to me. Whether it's going out or just staying at home I love their company." 

 
11. 

"Who was your first style icon?" 

 
AISHA: "My first style icon will have to be Iman. I admire her for not letting coming from East Africa stop her from accomplishing her dreams and goals.

Subedit - LO4 Article

Questions for Blogger

1.
"How has social media benefited your career?
2.  "When did you want to start blogging ?" 

 3.  "What inspired you to start blogging?" 

4.  "Can you tell our readers about yourself and your blog?"

"What was you doing before blogging?" 

 5. 

"What would you say the greatest satisfaction of being a blogger is ?" 

6. 

"Where do you see yourself, careerand blog in the future?" 

7. How has your blog helped the Ethiopian culture become more celebrated?

8. What advice would you want to give someone who is thinking  about creating a blog/ start blogging?

9.  "How do you want to improve yourself in the next year or do you have and specific goals for the rest of this year?" 

AISHA: " Each year I hope to grow into becoming an overall better person. I would not want to give a time limit on a specific goal but I hope each year I learn and grow as a person

10. 

  "What do you do in your spare time when your not blogging?" 

11. 

"Who was your first style icon?" 

LO1- FINAL SUBMISSION OF OVERVIEW OF NEWS INDUSTRY*

Being able to have access to current events and worldly topics is very important. This is because the world is constantly changing and people need to be aware of what is taking place in the world. News is provided to the audiences through a variety of different media product. For example, though, social media, radio, television and print media. These are the most popular way for news companies to supply audiences with news in order to inform and educate the world on newly received information especially on recent events. In the following paragraphs I will discuss the types of media products which cover the news and provides this news to an audience to allow people to understand what is happening. Citizen Journalism allows people to report and inform others on what has something that has occurred and have the ability to inform others through technology. For example, the use of Smartphones allows you to photograph and report breaking news.

Social media is a very popular platform today. With over 1.96 billion people active on social media globally. Popular platforms such as Facebook, Twitter, Instagram, Snap Chat etc. Have used their worldwide platform to present news to their audience, which is a mass audience consisting of both genders from teenagers to adults. Having a mass audience is an advantage especially bfor transmitting new and information to the end user. Social media is a great way to provide news across to audiences. An example of a social media product which has a big part in providing news is Snapchat. Snapchat is a popular app with over 60 million international users. This media product uses its platform to bring news across to its audience. For example, Snapchat have a section on top news and magazine brands for audience to easily view. The type of news and magazine companies included on Snapchats app are Buzz Feed, Cosmopolitan, Daily mail, National Geographic, Ok! etc. Snapchat has a wide variety of news types for a wide variety of audiences. Buzz feed is a popular news and magazine online brand which is targeted at a much younger audience than the target audience for national geographic. This goes to show Snapchat have a mass audiences consisting of different genders, age, lifestyle etc. This is a great reason for news companies to use Snap Chat as it is also a news provider. The reason news companies use social media is for people to receive their news is because of how popular social media is. This makes social media a suitable platform to inform users. These are some examples of the type of news you are able to view on Snap Chat. Social media is a great way for citizen journalists to report and inform others on the event. Another reason social media is a popularized platform to use is due to its positive results in distribution, where companies are now able to distribute products and receive increase in brand recognition. Social media is now a very popular distribution method similar to how radio once was.

Overall, social media is a great platform to use. This is because of the

 Another media product used to provide news is through the T.V, which is a very traditional way of giving news to audiences. Although it is a traditional way of providing news across, it is also still very popular. Channels such as BBC1, BBC News, ITV1, Channel 4, Channel 5 and Sky are some of the popular Channels in the U.K. Television programs such as the BBC News who own BBC Africa, BBC Asia to present news worldwide. They also have an online website worldwide to access news wherever. BBC News app is also a very popular used media product. AL Jazeera, also known as JSC, is a Doha-based state-funded broadcaster owned by the Al Jazeera Media Network is different to the BBC. This is because Al-Jazeera is based on news from the Middle East rather than the rest of the world.

Radio is also a traditional way of marketing. As well as online and television, BBC also own many radio stations presenting music as well as news. Although this is a traditional way of receiving and giving news but yet very popular. BBC Radio is the most popular listened to radio in the U.K. BBC radio 2 with 15 million views is the highest listened to radio. There are also many popular radio stations that also presents news such as Capital, Capital Xtra, Heart which all present entertainment as well as news. Rupert Murdoch is an Australian billionaire who owns conglomerate companies such as News Corp and 21st Century Fox. News Corp is a conglomerate company owning several successful subsidiaries The Australian. Such as;

The Daily Telegraph, Herald Sun / Sunday Herald Sun, The Courier Mail, The Sunday Mail (Brisbane), The Advertiser., The Sunday Times (Western Australia), The Mercury etc. Print media is quite a traditional way of providing to audiences. However, it is still a very popular and successful way of providing news.

Technological convergence is the when different technological system work together in order to work towards similar tasks. For example, a smart phone includes a mp3 player and phone calls, which were two separate products before until the two converge. Another example is the internet. Videos will not have been able to have uploaded onto YouTube without technological convergence due to film making being a tech convergence. Media product that present news is now able to provide news through apps, social media etch thanks to technological convergence. Downloading apps such as the Guardian and buzz feed is possible. Comparing these two apps which are to inform audiences. These two aps are fairly different through presentation, audience etc. Buzz feed is for a much younger audience than The guardian which is aimed at the ABC1 group with a much higher vocabulary usage. Buzz feed is aimed at teenagers in the c2de group.

Web 2.0 was created in 2004 by Riley media after collaborating with Media Live. Web 2.0 allows the world wide web to be an interactive. Before Web 2.0 websites were either viewed or downloaded and Wen 2.0 allowed users to interact and even take control of pages. For example, Wikipedia allows the end user to rewrite and edit their content. Social media is also a very interactive feature allowing people to make connections and expanding businesses. YouTube is a very popular place for news companies to portray their news. The create their channel to present videos or clips. For example, Buzz Feed have a YouTube channel which have over 11million subscribers and also have views up to 66 million. YouTube is a great way for people wherever to watch whenever.

Darcy DiNucci, consultant on information design, introduced the meaning of Web 2.0 in an article. “The Web we know now, which loads into a browser window in essentially static screenfuls, is only an embryo of the Web to come. The first glimmerings of Web 2.0 are beginning to appear, and we are just starting to see how that embryo might develop. The Web will be understood not as screenfuls of text and graphics but as a transport mechanism, the ether through which interactivity happens.”

News agencies provide news to media product to provide that news their audience. There are many news agencies around the world, three global news agencies, Agnese France-Pressed (AFP), Associated Press (AP) and Reuters, have offices in most countries of the world and cover all areas of information. For example, AFP is the 3rd biggest news agency in the world and provides news internationally. AFP's 200 bureaus cover 150 countries across the world, with 80 nationalities represented among its 2,260 collaborators.

 

These two articles focus on the affect trump has had on the UK's economy. The BBC and The International Business times both have articles on how the UK's economy has boosted because of Donald Trump. The BBC have used text to explain the ways Trump has or can boost their economy. In this article the BBC have not used any photographs to portray this. They have based their article from a statement made by a central banker. Although The International Business times have portrayed the same message across through a video in their online article. Unfortunately, these article have not portrayed what harm Trump may cause to the UK. They have written bias articles on hoe positive Trump is. I believe these articles are quite bias because they have only described the positive impact trump has had on the UK rather than the negative.

https://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#35a917801f80