Being able
to have access to current events and worldly topics is very important. This is
because the world is constantly changing and people need to be aware of what is
taking place in the world. News is provided to the audiences through a variety
of different media product. For example, though, social media, radio,
television and print media. These are the most popular way for news companies
to supply audiences with news in order to inform and educate the world on newly
received information especially on recent events. In the following paragraphs I
will discuss the types of media products which cover the news and provides this
news to an audience to allow people to understand what is happening. Citizen
Journalism allows people to report and inform others on what has something that
has occurred and have the ability to inform others through technology. For
example, the use of Smartphones allows you to photograph and report breaking
news.
Social
media is a very popular platform today. With over 1.96 billion people active on
social media globally. Popular platforms such as Facebook, Twitter, Instagram,
Snap Chat etc. Have used their worldwide platform to present news to their
audience, which is a mass audience consisting of both genders from teenagers to
adults. Having a mass audience is an advantage especially bfor transmitting new
and information to the end user. Social media is a great way to provide news
across to audiences. An example of a social media product which has a big part
in providing news is Snapchat. Snapchat is a popular app with over 60 million
international users. This media product uses its platform to bring news across
to its audience. For example, Snapchat have a section on top news and magazine
brands for audience to easily view. The type of news and magazine companies
included on Snapchats app are Buzz Feed, Cosmopolitan, Daily mail, National
Geographic, Ok! etc. Snapchat has a wide variety of news types for a wide
variety of audiences. Buzz feed is a popular news and magazine online brand
which is targeted at a much younger audience than the target audience for
national geographic. This goes to show Snapchat have a mass audiences
consisting of different genders, age, lifestyle etc. This is a great reason for
news companies to use Snap Chat as it is also a news provider. The reason news
companies use social media is for people to receive their news is because of
how popular social media is. This makes social media a suitable platform to
inform users. These are some examples of the type of news you are able to view
on Snap Chat. Social media is a great way for citizen journalists to report and
inform others on the event. Another reason social media is a popularized
platform to use is due to its positive results in distribution, where companies
are now able to distribute products and receive increase in brand recognition.
Social media is now a very popular distribution method similar to how radio
once was.
Overall,
social media is a great platform to use. This is because of the
Another media product used to provide news is
through the T.V, which is a very traditional way of giving news to audiences.
Although it is a traditional way of providing news across, it is also still
very popular. Channels such as BBC1, BBC News, ITV1, Channel 4, Channel 5 and
Sky are some of the popular Channels in the U.K. Television programs such as
the BBC News who own BBC Africa, BBC Asia to present news worldwide. They also
have an online website worldwide to access news wherever. BBC News app is also
a very popular used media product. AL Jazeera, also known as JSC, is a Doha-based
state-funded broadcaster owned by the Al Jazeera Media Network is different to
the BBC. This is because Al-Jazeera is based on news from the Middle East
rather than the rest of the world.
Radio is
also a traditional way of marketing. As well as online and television, BBC also
own many radio stations presenting music as well as news. Although this is a
traditional way of receiving and giving news but yet very popular. BBC Radio is
the most popular listened to radio in the U.K. BBC radio 2 with 15 million
views is the highest listened to radio. There are also many popular radio
stations that also presents news such as Capital, Capital Xtra, Heart which all
present entertainment as well as news. Rupert Murdoch is an Australian
billionaire who owns conglomerate companies such as News Corp and 21st Century
Fox. News Corp is a conglomerate company owning several successful subsidiaries
The Australian. Such as;
The Daily
Telegraph, Herald Sun / Sunday Herald Sun, The Courier Mail, The Sunday Mail
(Brisbane), The Advertiser., The Sunday Times (Western Australia), The Mercury
etc. Print media is quite a traditional way of providing to audiences. However,
it is still a very popular and successful way of providing news.
Technological
convergence is the when different technological system work together in order
to work towards similar tasks. For example, a smart phone includes a mp3 player
and phone calls, which were two separate products before until the two
converge. Another example is the internet. Videos will not have been able to
have uploaded onto YouTube without technological convergence due to film making
being a tech convergence. Media product that present news is now able to
provide news through apps, social media etch thanks to technological convergence.
Downloading apps such as the Guardian and buzz feed is possible. Comparing
these two apps which are to inform audiences. These two aps are fairly
different through presentation, audience etc. Buzz feed is for a much younger
audience than The guardian which is aimed at the ABC1 group with a much higher
vocabulary usage. Buzz feed is aimed at teenagers in the c2de group.
Web 2.0 was
created in 2004 by Riley media after collaborating with Media Live. Web 2.0
allows the world wide web to be an interactive. Before Web 2.0 websites were
either viewed or downloaded and Wen 2.0 allowed users to interact and even take
control of pages. For example, Wikipedia allows the end user to rewrite and
edit their content. Social media is also a very interactive feature allowing
people to make connections and expanding businesses. YouTube is a very popular
place for news companies to portray their news. The create their channel to
present videos or clips. For example, Buzz Feed have a YouTube channel which
have over 11million subscribers and also have views up to 66 million. YouTube
is a great way for people wherever to watch whenever.
Darcy
DiNucci, consultant on information design, introduced the meaning of Web 2.0 in
an article. “The Web we know now, which loads into a browser window in
essentially static screenfuls, is only an embryo of the Web to come. The first
glimmerings of Web 2.0 are beginning to appear, and we are just starting to see
how that embryo might develop. The Web will be understood not as screenfuls of
text and graphics but as a transport mechanism, the ether through which
interactivity happens.”
News
agencies provide news to media product to provide that news their audience.
There are many news agencies around the world, three global news agencies,
Agnese France-Pressed (AFP), Associated Press (AP) and Reuters, have offices in
most countries of the world and cover all areas of information. For example,
AFP is the 3rd biggest news agency in the world and provides news
internationally. AFP's 200 bureaus cover 150 countries across the world, with
80 nationalities represented among its 2,260 collaborators.
These two articles
focus on the affect trump has had on the UK's economy. The BBC and The
International Business times both have articles on how the UK's economy has
boosted because of Donald Trump. The BBC have used text to explain the ways
Trump has or can boost their economy. In this article the BBC have not used any
photographs to portray this. They have based their article from a statement
made by a central banker. Although The International Business times have
portrayed the same message across through a video in their online article.
Unfortunately, these article have not portrayed what harm Trump may cause to
the UK. They have written bias articles on hoe positive Trump is. I believe
these articles are quite bias because they have only described the positive
impact trump has had on the UK rather than the negative.
https://www.forbes.com/sites/jaysondemers/2014/08/11/the-top-10-benefits-of-social-media-marketing/#35a917801f80
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