Friday 9 June 2017

LO4 - Mode Of Address and Structure

The purpose of my article is to inform reader on the effectiveness of blogging and why cultural awareness is important.This is due to Sheffield being a multicultural city. However, is not well informed on different cultures.
The article is written for a female audience due to the style and interview being 'girly'.Through the vocabulary usage such as 'glamourous'. This can be seen as a 'pretty' word that can clearly present the feel of the gender this article is written for and an age group from 18- 40.I have carefully selected language used in the article.
Mode of address used in this article is teacher to pupil due to it being an article to inform users on how beneficial cultural awareness is and how blogging has helped. I have used Formal language. However, the interview were not as formal.The article is not offensive. I have used a different level of vocabulary to give the reader a better and clear understanding.The interview is quite direct due to it being a more relaxed interview, which fits my target audience perfectly. 

Overall, the mode of address is formally written with a variety of different sentence structure for the article to be more interesting and fit for to inform my C2DE Category target audience.
These kind of language choices are use by newspapers such as the Daily Mail, The Sun etc.
The repetition of the word 'benefical' to clearly get the reader to understand and reinforce the message of why cultural awareness is important.
The interview clearly shows the use of primary research with a relaxed and friendly interview. The tone of this interview is peer to peer, which is why the tone of my article has changed through out.


The rhetorical questions used in my article get the audience thinking and has a positive affect on what my aim is.
'How is being culturally aware beneficial?' The affect this has is allowing reader to have an understanding on what the article is about, getting to.
My article tone is an opened minded and convincing tone not just through the rhetorical question.Overall, the tone is informative.
The sentences used in my article vary from compound to complex and short. This is in order to suit my C2DE audience.
Words such as 'beneficial' allow the reader to feel they are gaining something which is what the affect should be and what the reader should feel.Through giving the target audience information on how they can become more cultural aware.The article allows my C2DE Female audience to feel the ability that they are able to act and become more culturally aware.





No comments:

Post a Comment